Jun Qi and travel with strategic cooperation, a to
Recently, the media learned that the well-known liquor company Junqi Wine well-known OTA platform Tongcheng Travel (stock code: 00780) has reached a strategic cooperation, the two sides will jointly launch a small bottle of travel brandy.
Tongcheng Travel, short for Tongcheng Network Technology Co., LTD., was founded in 2004, headquartered in Suzhou, China. It is a leading online leisure travel service provider in China, with more than 12,000 employees  and registered capital of 114.29 million yuan. With its rapid growth and innovative business model, Tongcheng Tourism has won great support from enterprises in the capital market. It has successively received hundreds of millions of yuan of investment from Yuanhe Holdings, Tencent Technology, Boyu Capital Wanda and other institutions. In April 2014, Ctrip received a strategic investment of more than $200 million.
Junqi Wine Industry
As a practitioner of China's natural alpine winery, Junqi Wine Company has a few century-old vines in existence, which have been planted in 1863 for 159 years. The 1863 Alpine wine, made with century-old vines, is also popular among consumers. For example, the nutritional value of resveratrol and proanthocyanidin is several times that of ordinary grapes, and it has the effect of anti-oxidation, anti-aging and beautification.
Brandy will fly
In this strategic cooperation, both sides will work together to deeply cultivate domestic high-quality brandy, and the price will be very close to the people. In the future, the products will be put on the shelves in the offline chain channels of Tongcheng all-media all-channel and Junqi cooperation. The biggest highlight of this cooperation is the first domestic brandy wine that can be brought on the plane, and Jun Qi will include the aviation resources of the city cooperation, do theme flights.